Peter Frezzini
Design with a bit of form and a bit of function, accompanied with a 140 page strategy report. Discussing business ideas and new technologies; a passion for design in all its forms.
Australia
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Team Legacy Branding Proposal

The original logo had a lot of potential and I was approached by the client to help increase the visibility of the organisation so that they could scale a growing community in the eSports industry. With a significant social profile, the brand needed to be refined to align with the

A drag through resistance.

There are plenty of articles about sales resistance and early adoption resistance for new technologies. These problems stem from a larger problem of general friction to change that all people adopt in some way. This can be from something personal like a daily exercise routine to something professional like moving

Jeff Cabalar Web Development

Had a great opportunity to work with Jeff Cabalar in creating a more integrated digital experience for his audience and his clients. Check out the website at jeffcabalar.com. Had a great time assisting @lucas1849 record the upcoming @jeff_cabalar music video. Got some great shots and was exciting to

[REVIEW] AGL Brand Refresh

The Australian Gas Light Company released a press statement regarding a brand refresh AGL Energy (AGL) today released a brand refresh campaign to demonstrate how it is transforming to meet the needs of energy consumers. The brand update immediately address the direction of the company although conceptually sound the execution

[REVIEW] Bulmers Brand Relaunch

If you have seen this already I'm going to direct you to my last article where I said: That changes that stakeholders see from the genesis may not be seen by the general public for months into the roll-out process. Here is an even more exaggerated example from an international

[REVIEW] DeBortoli Brand Refresh

The new DeBortoli name has made it's way to the front of the production line. The brand refresh announced almost a year ago is now stocked on the shelf. This is an important consideration when making a shift in branding at any level. That changes that stakeholders see from the

[REVIEW] Marie Brizard Brand Relaunch

Marie Brizard Wine and Spirits new bottle release has reached Australia. The new design of the Marie Brizard Essences is a modernized version with sharp contours, very fitting for a bar or nightclub environment. The label prioritises brand recognition with a bolder information hierarchy than the more subtle previous version.

[REVIEW] Carlton Dry Packaging Update

The Carlton Brewing Company has brought a refreshed look to one of their top sellers, Carlton Dry. A pared-down design brings the brand a modern and focused look that is keeping up to date with current market trends. The old design has some elements from older trends, such as surface

[REVIEW] Baily & Baily Label Release

Baily & Baily stock came into BWS Wangaratta mid March with a new label, exhibiting new finishes and a slight logo refresh. The logo switched the oversized ampersand for a more subtle white space element inside a grape vine leaf, incorporated into the logotype that has been set to smalls

Turf Texture Project

One afternoon enjoying the sunshine, the lawn had been freshly cut; I found myself admiring the textures and patterns that had emerged from the undergrowth. After a few weeks of rain the grass had become a rich green, now it became a splash of colours and patches of vibrancy. As

Chivas Advertising Concept

The human body can only go 3 to 4 days without water; but drinking water is not always readily available as it is in many places today. In places where water is abundant, people have used fruits and spices to add further depth to the taste and smell. While the

Yak Communications

Yak communications is an idealistic communications company intending to aggressively compete for market share in Australia. With a disruptive intention to unite a network that has been left fragmented through several companies clambering over a large land mass, overlaying networks, resulting in network black spots with disastrous possibilities. Included in

Byron Bay Clothing

A fashion brand based in Byron Bay, using a concept from local landmarks and attractions to capture the identity of the company. Cape Byron is Australia's most easterly point, 153° 39´ east, located on the north coast of New South Wales (see map of Australia below). With its numerous beaches,

NGV Event Promotion

Development of an Australian theme based on the artwork 'Free Associations' by Conroy Maddox will be used as promotional material for the upcoming Australianisation exhibition at the National Gallery of Victoria. Several cultural references are included in the piece; the pineapple and King Prawn in honour of a long held

Zintera Cider

Initial aim was to create a unique packaging design to visually separate the new range from competitors. Initial research displayed that most craft or niche ciders use similar packaging templates, only utilising the printed label for brand recognition, while using local vendors to promote the product. Strategically using all aspects