The elevator pitch

So After pushing out some base content to remove the white-space on the canvas, a long thought string brought out some interesting avenues to explore over the first week of typing up a series of posts to get the ball rolling. What is my audience? Who am I talking to? Is this the right platform? When do I start sharing content on social media? The questions need to be answered, but instead of overwhelming myself and throwing all this back in the icebox, take a step back. Similar to my previous thoughts rushing into everything at once just gets in the way, and from past experience the aforementioned consequences arise.

So Day one of planned research and development into this venture, we tackle the biggest question, why? Now without getting too existential, what is the purpose of this thing.

To communicate my process & development of the work I have done/doing for both my own record & for the possibility of sharing with others.

Being in the position when someone asks for your work and all you can say is, "Oh, I'm currently updating my portfolio"; or opening up a window into your file management system and looking for finished files or maybe a presentation PDF. This happened to myself recently and while it wasn't overly embarrassing it was simply inefficient. Not only the scrambling to find something to show, but the brief presentation you have to improvise out of thin air. While I can think on my feet pretty well, it can come across as slightly unprofessional if it was a potential client or a job interview.

The second is the identity of what this blog/portfolio/personal website is. As a designer instant thoughts of branding elements, icons and other imagery start swirling almost instantaneously; holding back that part has been a challenge over the years.

Jumping into a project head-first isn't always a bad thing but locking onto ideas without premise can be dangerous.

Seeing everything from landing pages to branded photography all at once also can be overwhelming. The identity of a site is everything, as I personally stumble upon random sites everyday instantly analyse every portion from animation delay to grammar, and that makes a big impression on the audience. I read somewhere about a blogger who when he first started didn't define his audience purposely, to test out who and what his site attracted in views and engagement. If I ever find it I''ll have to put in a link.

So In the end my pitch is simply, this is me, Peter Frezzini. I enjoy discussing business ideas and new technologies; have a passion for design in all its forms and this site is how I go about that. While my content may waver in regards to relevance to these topics, I'm sure it will all bend together in some way.

Definitely need to stop starting sentences with 'so'.

This post has been written alongside:

Reference material:
How to Craft a Blog Post by Darren Rowse

Getting started with code.
For contents sake