Here is the second apparel range for RickyChops BarberShop 'Traditions, Live On'. Our first collaboration was the Hang Loose range which launched alongside the opening of shop front, founded by Ricky Chops himself. Now with a multitude of clients and a few extra hands on deck, Ricky thought it would be a good time for a new range to show off to his regulars.

To be featured together with the previous range, we were looking at something that would complement the original Hang Loose threads on the rack behind the counter. Paired with Ricky's casual sense of humour and easy going vibe cultivated for the shop, he sent over a brief to work with.

A quick chat got the ideas flowing
Early concept for layout confirmation as we moved into production.